About CSEC

The Calgary Sports and Entertainment Corporation

The organization today includes the four major professional sports teams that call Calgary home. Calgary Sports and Entertainment, made up of the Calgary Flames (NHL), the Calgary Hitmen (WHL), the Calgary Roughnecks (NLL), and the Calgary Stampeders.

The Scotiabank Saddledome is home to three professionals sports teams, concerts and events, with the Calgary Stampeders at McMahon Stadium.

 

Calgary

is one of the most valuable markets in Canada.

Partnerships with the Calgary Sports and Entertainment Corporation have proven to be the most effective approach to reaching this sought-after audience.

CSEC Solutions

CSEC (Calgary Sports and Entertainment Corporation) provides unique all encompassing marketing solutions including:

  • Increasing brand awareness
  • Enhancing brand lift, loyalty, image and credibility
  • Reinforcing positive public perception
  • Building goodwill
  • Connecting with the community
  • Creating advantage over competitors
  • Opening brands to new segments
  • Driving traffic to retail
  • Couponing
  • Engagement
  • Business to business integration
  • Client and staff ticketing experiences
  • Connecting with C Suite decision makers
  • Experiential solutions
  • Strategic alignment with the team, players and celebrities
  • Short term single day or seasonal promotions
  • Long term partnership and exclusivity campaigns

Invest in growth

Invest In Growth Through a Partnership With The Flames:

Increase awareness and visibility of your brand and the services you offer

  • High impact stadium/uniform signage or naming rights opportunities
  • Website and social media programs

Entertain customers and reward staff with exciting hosting opportunities

  • Corporate season ticket packages
  • Private and shared premium hosting options
  • Discounted group tickets for customers, prospects and staff

Showcase your community/social responsibility

  • Develop a customized community partnership to enrich our community
  • Align with a Flames player to champion your partnership on the field AND in the community

Generate leads and capture data

  • Sponsor an exclusive contest or program and build your prospect database
  • Host an activation booth and get face to face with Flames fans

Why Sponsorship?

Companies invest in sponsorship to help with:

  • Authenticity: traditional ads make a promise and sponsorship demonstrates that promise.
            Message: 'Red Bull gives you wings'
           Sponsorship: Red Bull partners with the X Games and           events where athletes fly
  • Transference: a lift in  positive image of brands

  • Integration: sponsorship is the center of marketing plans and amplifies other marketing tactics

  • Loyalty: sponsorship helps with loyalty and retainment with existing customers

Brand Reinforcement

Digital - Website Ads

CalgaryFlames.com generated over 29 million pageviews during the 2016-17 season!

  • Over 8 million visitors during the 2016-17 season
  • Over 3 million unique visitors during the 2016-17 season
  • Display ads located in multiple locations throughout website (including above-the-fold)
  • Average click-rate of 0.05% - 0.10%
  • HTML5 accepted

Flames Rinkboard

  • Rink boards are available for purchase for the entire season, for a single game or a period within a game
  • Rink boards are sold in pairs (one-tv visible and one tv-non visible side of the arena)
  • Your brand will be displayed in front of approximately 20,000 fans in stadium and about 135,000 fans on local broadcast

Rink boards are one of the most popular brand awareness assets in professional sports. Upon request, the Flames can provide analytics on rink boards including total duration on broadcast as well as a industry standard media value.

Virtual Glass Broadcast Advertising

Virtual signage is available for 40 select Sportsnet National and West Flames home and away games.

Logo exposure is behind the goal, camera left and right positioned for five (5) minute intervals. Stands out and eye catching during the broadcast. Powerful association to the team.

Benefits

  • Stands out during the broadcast.
  • No production cost.
  • Easy to change creative.
  • Opportunity to use background colour.
  • Association to the team and with other powerful brands that are represented on   broadcast.

 Projected Audience 160,000 per game

Away Virtual

Virtual signage is available for 10 select Sportsnet National and West Flames away games.

Logo exposure is behind the goal, camera left and right. Stands out during the broadcast. Powerful association to the team. 

Projected Audience 1.54M

Away Virtual - Schedule

Includes five minutes of brand exposure on the glass behind each goal per game.
10 Game Rate:  $30,000 + GST
Per Game rate: $3,200 + GST

 

Digital - Game Day Video

The Calgary Flames Game Day video is published on all of the Flames digital properties for both home and road games around 1:00 pm. The video is also played in stadium prior to all Flames home games.

The video is around two minutes in length and is a preview of the game including an open stand-up with the Flames TV host, player and coach interviews, injury updates and line combinations.

The sponsor would receive logo and branding in the opening and closing bumper, host mention as well as sponsor tags on Social Media posts.

Projected average views per video:

Facebook - 10,000 (30,000 impressions)
Twitter - 3,000 (15,000 impressions)
CalgaryFlames.com - 3,000
Flames mobile app - 3,000

Total - 16,000 views

Videoboard LED

Receive full bowl dominance that includes:

360-degree animation on:

  • 720 foot LED Power Ring
  • Top Score Clock LED
  • Bottom Score Clock LED
  • Matrix Boards

 

  • Ability to rotate different brand throughout.
  • Two minutes, (four, 30 second spots per game)

Flames Zamboni LED

  • Receive bold branding on the digital Zamboni LED signage, located directly above the Zamboni entrance for a full period during a Flames game
  • Location of signage is very visible -- both in arena and on broadcast
  • Zamboni LED receives additional exposure on the broadcast

Flames Videoboard LED & Matrix

360-degree animation on:

  • 720 foot LED Power Ring
  • Top Score Clock LED
  • Bottom Score Clock LED

Website Section

Section Sponsorship - Standings Page

Own one of the most viewed pages on CalgaryFlames.com - the Standings page. All Display ads are trafficked through Google DFP.

  • Elements include:
  • Full background skin
  • Leaderboard display ad
  • Bog Box display ad
  • Presented by Company Logo

2016-17 Standings Page Analytics - 2,095,221 pageviews

*Sponsor can swap out creative elements as often as required

Arena LED Ring

360-degree animation on:

  • 720 foot LED Power Ring
  • Top Score Clock LED
  • Bottom Score Clock LED

Video Scoreboard Pano

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Zamboni LED Pano

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Post-Game Email

Following each Flames game, an email is sent to subscribers of the Flames Insider email database. This email is a brief synopsis of the game result with a link to the game summary and upcoming game information.

 

  • 75,847 subscribers
  • Email is sent within an hour of final buzzer
  • Average open rate is 23.6% (industry standard is 17%)
  • Responsive version for mobile devices
  • Sponsor logo in top banner
  • Leaderboard ad inventory for sponsor (575x70)
  • Sponsor can update branding and messaging as required

Digital - Video Pre-Roll

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Facebook Live

The Calgary Flames will broadcast a live post-game show following all home games exclusively on the official Flames Facebook page!

Format:

Live shot of 3-stars fan salute
1st star live interview (in the event of a Flames victory)
Host game review and analysis with celebrity guest
Game highlights
Flames locker room media scrums
Host recap and analysis of locker room
Visiting coach media
Flames coach press conference
Host analysis and sign-off
Sights and sounds from the game

Flames Facebook Likes - 376,944

 

 

Facebook Live - Sponsor Elements

The following elements are included in the title sponsor of theFlames Facebook Live Post-Game Show:

  • Sponsor Logo included in opening and closing bumper
  • Sponsor mention from host
  • 15 or 30 second commercial inclusion
  • Logo included in video backdrop
  • Sponsor tagged in Facebook post
  • In-game PA mention

Facebook Live - Audience

The Flames broadcast two episodes of the Facebook Live Post-game show during the 2017 Stanley Cup Playoffs. The following were the audience analytics from those two episodes:

Episode #1 - April 17, 2017

  • 603,708 people reached
  • 97,047 video views
  • 6,945 post engagements

Episode #2 - April 19, 2017

  • 581,455 people reached
  • 83,430 video views
  • 5,341 post engagements

Facebook Live - Post-Game Show projected analytics (per episode):

  • 200,000 people reached
  • 50,000 video views
  • 2,000 post engagements

Flames on Sportsnet

Sixty (60) games each season are broadcast on Sportsnet's regional stations; Sportsnet West and Sportsnet Flames.

The Sportsnet West/Flames Broadcast Territory includes, Alberta, Saskatchewan, & NWT.

Your brands message can be communicated via thirty second spots, Moment of Exclusivity Features, Period Sponsorships, Lower Third Animations or ten (10) second drop-ins on the #1 TV show in the market.

35 Regional  Games - TV Audience (Sportsnet West, Sportsnet Flames)

  •  Over 5 million total!
  • Average TV Audience  - 142,000

14 National Games - TV Audience (HNIC, SN, SN1, SN360)

  • Over 4 million total!
  • Average TV Audience - 307,000

Total Regular Season Home Broadcast Audience - 17.5 million
Average Regular Season Home Broadcast Audience - 429,243

 

 

Calgary Stampeders

The CFL's marquee franchise

2016

  • Perfect 10-0 record at home
  • West Division Champions
  • Five Stampeders won individual CFL awards including Bo Levi Mitchell as Most Outstanding Player

Recent History (since 2008)

  • 65 wins at home, next best team has 52
  • Stampeders have won more road games than any other team has won at home
  • Stampeders have appeared in three of the last five Grey Cups

Calgary

Voted fifth best place in the world to live

- The Economic Intelligence Unit
August, 2015

 

Shortlisted for Global Ultimate Sports City in 2016 and a finalist in 2014

- Sports Business International

 

Second youngest population among Canada’s major cities

- StatsCan, 2015

 

Market

Calgary to have Canada's fastest growing economy this year

Conference Board of Canada, Oct 2017

"Retail sales have come back to a new high of consumer spending in the past 12 months, which is a good sign of consumer confidence and optimism.."

Calgary Herald, September 22, 2017

Stamps Fans

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Stampeder Fan Perceptions

Fans feelings towards a brand that sponsors the Stampeders is a brand that…

⇒ gives back to the community

⇒ offers something new

⇒ is focused on always getting better 

 

IMI International Copyright 2017

Stampeder Fan Habits

A partnership with the Calgary Stampeders offers the ability to drive incremental purchasing.

I am more likely to buy/use a product where I can win Stampeders prizes.  › 45%

I like to support brands that support the Stampeders.   37%

 I pay close attention to Stampeder promotions.   31%

 IMI International Copyright 2017

Audience

2016 Home Attendance

307,803

2016 Home Broadcast Audience

5.136 M

Twitter

140K +

Facebook

109K +

The CFL's Marquee Franchise

Calgary Stampeders - CFL's Marquee Franchise

2016

  • Perfect 10-0 record at home
  • West Division Champions
  • Five Stampeders won individual CFL awards including 
    Bo Levi Mitchell as Most Outstanding Player

Recent History (since 2008)

  • 65 wins at home, next best team has 52
  • Stampeders have won more road games than any
    other team has won at home
  • Stampeders have appeared in three of the last five Grey Cups

Sideline LED signage

  • Our sideline LED signage provides high impact brand/messaging positioning for fans in the stadium during all Stampeders home games
  • Unobstructed and uninterrupted advertising visible to the entire stadium and seen nationally on TV via TSN broadcast
  • Allows the advertiser to run one long continuous message, low production cost and opportunity to create a dynamic message with animation

Scoreboard Matrix LED

  • Our East and West sideline LED systems provide high impact brand/message positioning for all fans in the stadium during all Stampeders home games

  • Unobstructed and uninterrupted advertising visible to THE entire stadium and seen nationally on TV via TSN/RDS broadcast

Stampeders Sideline LED

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Stampeders Endzone Signage

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Stampeders Sideline Non-LED Signage

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Stampeders Videoboard LED & Matrix

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Website Advertising

Sports Interaction will receive 100,000 impressions of website display ads on the Calgary Roughnecks official website.

  • Ads are Big Box (300x250)
  • Ads are displayed on every page (ROS)
  • Shared inventory
  • If 100,000 impression goal is reached prior to end of season ad will continue to run

Game Day Video

Roughnecks TV publishes a pre-game video with in-depth analysis of the Roughnecks opponent as well as a breakdown of the game ahead. The video is hosted by Cayla Spiess and former Roughnecks captain Andrew McBride.

  • Video length between 1:30 and 2:30
  • Published on CalgaryRoughnecks.com, Facebook (native) and Twitter
  • Total projected views (all digital platforms) - 6,000 per video
  • Total projected impressions (all digital platforms) - 20,000 per video
  • Video runs in-game on the jumbotron prior to the start of home games
  • Video is published on game day at 9:00 am MT
  • Video is published for home and away games 

Sports Interaction would be the presenting sponsor of the post game video. Assets include:

  • Logo inclusion in opening and closing bumper
  • Host mention
  • Sponsor tagged on Social Media posts

Post-Game Recap Video

Roughnecks TV publishes a post-game recap video following every Roughnecks home game. The video includes coach and player interviews along with highlights as well as a host stand-up.

  • Video length between 1:30 and 2:30
  • Published on CalgaryRoughnecks.com, Facebook (native) and Twitter
  • Facebook Likes - 24,668, Twitter Followers - 15,788
  • Total projected views (all platforms) - 6,000 per video
  • Total projected impressions (all platforms) - 20,000 per video

 

Sports Interaction would be the presenting sponsor of the post game video. Assets include:

  • Logo inclusion in opening and closing bumper
  • Host mention
  • Sponsor tagged in Social Media posts

Roughneck Rinkboard

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Drill Crew - Presenting Sponsor

The Calgary Roughnecks Drill Crew are a professional dance team that entertains the fans at the Scotiabank Saddledome during Roughnecks games during quarter breaks and halftime. They are also involved in the community and publish a calendar each year.

Presenting sponsorship includes:

  • Name and logo displayed on the Jumbotron and LED power rings during the three Drill Crew performances and pre-game introduction
  • Sponsor recognition included in public address announcement introducing the Drill Crew
  • Name and logo inclusion on community and warm up apparel worn by the Drill Crew
  • Name and logo inclusion on the Drill Crew website, press releases, Club events, community events and special appearances
  • Sponsor mention included in all Drill Crew related social media posts from the Roughnecks and Drill Crew Twitter accounts
  • Opportunity to include a coupon in the annual Drill Crew calendar which is sold to fans throughout the year (3000 printed)

Half-time

Give your brand prominent exposure by owning the half-time at a Calgary Roughnecks game.

Dominate the video board, matrix sign and rink-wide LED for the entire half-time.

  • Roughnecks Social Media support
  • 2017 Estimated Total Audience: 104,599
  • Averaging 11,622 per game (4th largest in NLL)

Energy Board & LED Power Ring

360-degree animation on:

  • 720 foot LED Power Ring
  • Top Score Clock LED
  • Bottom Score Clock LED

Includes all pre-season and regular season games (10). Crystal clear messaging seen throughout the entire stadium and also receives occasional broadcast time on TV.

  • 2017 Estimated Total Audience: 104,599
  • Averaging 11,622 per game (4th largest in NLL)