The organization today includes the four major professional sports teams that call Calgary home. Calgary Sports and Entertainment, made up of the Calgary Flames (NHL), the Calgary Hitmen (WHL), the Calgary Roughnecks (NLL), and the Calgary Stampeders.
The Scotiabank Saddledome is home to three professionals sports teams, concerts and events, with the Calgary Stampeders at McMahon Stadium.
is one of the most valuable markets in Canada.
Partnerships with the Calgary Sports and Entertainment Corporation have proven to be the most effective approach to reaching this sought-after audience.
CSEC (Calgary Sports and Entertainment Corporation) provides unique all encompassing marketing solutions including:
Invest In Growth Through a Partnership With The Flames:
Increase awareness and visibility of your brand and the services you offer
Entertain customers and reward staff with exciting hosting opportunities
Showcase your community/social responsibility
Generate leads and capture data
CalgaryFlames.com generated over 29 million pageviews during the 2016-17 season!
Rink boards are one of the most popular brand awareness assets in professional sports. Upon request, the Flames can provide analytics on rink boards including total duration on broadcast as well as a industry standard media value.
Virtual signage is available for 40 select Sportsnet National and West Flames home and away games.
Logo exposure is behind the goal, camera left and right positioned for five (5) minute intervals. Stands out and eye catching during the broadcast. Powerful association to the team.
Benefits
Projected Audience 160,000 per game
Virtual signage is available for 10 select Sportsnet National and West Flames away games.
Logo exposure is behind the goal, camera left and right. Stands out during the broadcast. Powerful association to the team.
Projected Audience 1.54M
Includes five minutes of brand exposure on the glass behind each goal per game.
10 Game Rate: $30,000 + GST
Per Game rate: $3,200 + GST
The Calgary Flames Game Day video is published on all of the Flames digital properties for both home and road games around 1:00 pm. The video is also played in stadium prior to all Flames home games.
The video is around two minutes in length and is a preview of the game including an open stand-up with the Flames TV host, player and coach interviews, injury updates and line combinations.
The sponsor would receive logo and branding in the opening and closing bumper, host mention as well as sponsor tags on Social Media posts.
Projected average views per video:
Facebook - 10,000 (30,000 impressions)
Twitter - 3,000 (15,000 impressions)
CalgaryFlames.com - 3,000
Flames mobile app - 3,000
Total - 16,000 views
Receive full bowl dominance that includes:
360-degree animation on:
360-degree animation on:
Section Sponsorship - Standings Page
Own one of the most viewed pages on CalgaryFlames.com - the Standings page. All Display ads are trafficked through Google DFP.
2016-17 Standings Page Analytics - 2,095,221 pageviews
*Sponsor can swap out creative elements as often as required
360-degree animation on:
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Following each Flames game, an email is sent to subscribers of the Flames Insider email database. This email is a brief synopsis of the game result with a link to the game summary and upcoming game information.
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The Calgary Flames will broadcast a live post-game show following all home games exclusively on the official Flames Facebook page!
Format:
Live shot of 3-stars fan salute
1st star live interview (in the event of a Flames victory)
Host game review and analysis with celebrity guest
Game highlights
Flames locker room media scrums
Host recap and analysis of locker room
Visiting coach media
Flames coach press conference
Host analysis and sign-off
Sights and sounds from the game
Flames Facebook Likes - 376,944
The following elements are included in the title sponsor of theFlames Facebook Live Post-Game Show:
The Flames broadcast two episodes of the Facebook Live Post-game show during the 2017 Stanley Cup Playoffs. The following were the audience analytics from those two episodes:
Facebook Live - Post-Game Show projected analytics (per episode):
Sixty (60) games each season are broadcast on Sportsnet's regional stations; Sportsnet West and Sportsnet Flames.
The Sportsnet West/Flames Broadcast Territory includes, Alberta, Saskatchewan, & NWT.
Your brands message can be communicated via thirty second spots, Moment of Exclusivity Features, Period Sponsorships, Lower Third Animations or ten (10) second drop-ins on the #1 TV show in the market.
35 Regional Games - TV Audience (Sportsnet West, Sportsnet Flames)
14 National Games - TV Audience (HNIC, SN, SN1, SN360)
Total Regular Season Home Broadcast Audience - 17.5 million
Average Regular Season Home Broadcast Audience - 429,243
2016
Recent History (since 2008)
Voted fifth best place in the world to live
- The Economic Intelligence Unit
August, 2015
Shortlisted for Global Ultimate Sports City in 2016 and a finalist in 2014
- Sports Business International
Second youngest population among Canada’s major cities
- StatsCan, 2015
Calgary to have Canada's fastest growing economy this year
Conference Board of Canada, Oct 2017
"Retail sales have come back to a new high of consumer spending in the past 12 months, which is a good sign of consumer confidence and optimism.."
Calgary Herald, September 22, 2017
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Fans feelings towards a brand that sponsors the Stampeders is a brand that…
⇒ gives back to the community
⇒ offers something new
⇒ is focused on always getting better
IMI International Copyright 2017
A partnership with the Calgary Stampeders offers the ability to drive incremental purchasing.
I am more likely to buy/use a product where I can win Stampeders prizes. › 45%
I like to support brands that support the Stampeders. › 37%
I pay close attention to Stampeder promotions. › 31%
IMI International Copyright 2017
2016 Home Attendance
307,803
2016 Home Broadcast Audience
5.136 M
140K +
109K +
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Sports Interaction will receive 100,000 impressions of website display ads on the Calgary Roughnecks official website.
Roughnecks TV publishes a pre-game video with in-depth analysis of the Roughnecks opponent as well as a breakdown of the game ahead. The video is hosted by Cayla Spiess and former Roughnecks captain Andrew McBride.
Sports Interaction would be the presenting sponsor of the post game video. Assets include:
Roughnecks TV publishes a post-game recap video following every Roughnecks home game. The video includes coach and player interviews along with highlights as well as a host stand-up.
Sports Interaction would be the presenting sponsor of the post game video. Assets include:
Sports Interaction will receive one (1) turf logo for all nine (9) Roughnecks home games, and any home pre-season games.
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The Calgary Roughnecks Drill Crew are a professional dance team that entertains the fans at the Scotiabank Saddledome during Roughnecks games during quarter breaks and halftime. They are also involved in the community and publish a calendar each year.
Presenting sponsorship includes:
Give your brand prominent exposure by owning the half-time at a Calgary Roughnecks game.
Dominate the video board, matrix sign and rink-wide LED for the entire half-time.
360-degree animation on:
Includes all pre-season and regular season games (10). Crystal clear messaging seen throughout the entire stadium and also receives occasional broadcast time on TV.